How to Make Profitable Digital Products

There are a wide variety of formats that you can use to create digital products but I’m going to concentrate on the format that I prefer to create. Mainly because it’s the most popular with potential buyers as well as being the most profitable for you as it commands a higher price point.

My favourite way of making a video product is to use screen capture software. This is partly because I much prefer to be the person behind the lens of a camera rather than in front of it. But mainly because it’s often the most beneficial for my buyers.

Most of my products are “watch over my shoulder” tutorial style videos. But you could equally do a series of Power Point style screens and talk over them. Or you could talk over a slide show. Or you could video yourself doing something and then add a commentary to it afterwards.

If you think about it, many television shows are done that way – the cameraman takes the shots whilst the host commentates.

Some television shows feature interviews and you can easily do that with Skype and a webcam for each contributor. This works well – I’ve been interviewed via Skype several times now and didn’t turn into a nervous wreck – and gives the viewer an eavesdropper point of view.

This means that you can use a variety of different ideas to produce a profitable digital product. They’re all good – you just need to choose which style works best for the information you want to present in your digital product.

Or you can do several short videos and swap the style between them according to what you’re teaching in each section.

Which brings us neatly on to the next thing you should consider when you’re making a digital product:

Several relatively short videos versus one or two long videos?

Unless the product lends itself to being shot as one long video, my preference is for a series of several short videos.

Why do I prefer this?

Because it’s easier to “shoot” shorter videos – I find that I can dry up or get tongue tied if I’m recording for too long. There’s a lot less chance of having to do any major editing with a short video rather than a long one.

Also because it’s actually of benefit to your purchasers.

You can split the videos into individual sections, so that each video only covers one or at most two points.

This makes it a lot easier for your purchaser to go to the precise point they want to cover. For instance, if you were doing a WordPress tutorial, you’d have one section showing how to change all the default WordPress settings, another section showing how to select, add and activate a plugin, etc.

This allows your customers to go back over the specific point they need to cover rather than either you having to make a note of where each section starts (a bit like you see on YouTube when someone has uploaded a full album) or, worse from a buyers point of view, your buyer having to guess where the point they were interested in is located.

It’s a pain in the neck to try to scroll through most videos online, so make it easy for people to find the information you’ve sold them. This is a selling point and allows you to justify your price point.

Digital Product Protection – How to Protect Your Download Page

If you sell any kind of digital products online such as an ebook, script or software online, then you will need digital product protection.

It is not easy to stop digital piracy completely, but at least you can make it a lot harder for people to steal your product illegally.

Here are a few ways you can protect your digital product.

1. Thank You Page

One of the easiest ways to protect your download page or thank you page is to name it with random characters. It will make it difficult for people to guess what your thank you page would be.

It is quite easy for people to find your thank you page if you simply named it as download.html or download.php. Don’t believe me, just do a search on Google for these terms and you will be surprised at how many results are returned.

2. Use Robots.txt

Using robots.txt can help prevent search engine bots from crawling your download page and listing it in the search engines.

3. Encrypting Paypal buttons

If you are using paypal as a payment processor, make sure to encrypt the pay button. It is easy to know your download page when users can simply open your source file and see the download page location. Paypal provide an option to encrypt your payment button easily.

There are also many digital product protection software that can make the task of protecting your download page a lot easier. You can specify the download time, download limits, limit the IP address as well as many other options.

You have worked hard to create your digital products and should not allow digital pirates to steal your hard earned profits.

How to Take a Digital Product and Turn it Into a Physical Product

Selling products online, as you’ve found, is a very easy and quick way to make money. You can literally make thousands, even hundreds of thousands of dollars doing this. However, every product reaches a point where it becomes unprofitable-at least in it’s present form. When that occurs, it’s time to put a new spin on the product. For most products, this doesn’t mean a complete overhaul, but rather opening the product up to a new market. This is done by turning the digital product into one that is physical.

Why to Turn a Digital Product into a Physical Product

So why exactly is it a good idea to take a digital product and turn it into a physical product? Well, that’s an excellent question that many skeptical internet marketers ask. Basically, the whole reasoning behind turning a product into a physical product is to expand the horizons. You have to realize that some customers don’t like buying a digital version of a product, but would definitely buy a physical one, provided its of good quality. This is the best reason for going through with a conversion from digital to physical, and it’s a very good reason, too.

The eBook: Possibilities Beyond Digital

The eBook is a product that is most commonly turned into a physical product. After all, the eBook is nothing more than a digital book, so it makes sense to turn it into a real book, a physical product. This type of product is by far the easiest to convert.

Changing an eBook into a physical product is as easy as printing out the pages and putting it all together. Of course, if you want the eBook to appear professional and like a regular book, you’ll have to have some of the same tools publishers have. Thus, you may need to hire a business to do the work for you. It’s an investment, but it pays off because a lot of people will want to buy the eBook if it’s an actual physical book.

Another possibility for converting the eBook into a physical product is to perhaps create a video version of the eBook. You can record the video yourself by using a cheap digital camcorder and then you can burn it to a DVD. Then you can use a cheap DVD labeler to label the disc and then sell that. Some people are visual learners, so they’ll be very interested in a DVD version.

Going with this same train of thought, you can also create an audio book. Once again, all that is necessary is some cheap recording equipment and a little bit of time, as well as a CD burner and CD labeler. The audio book is a very hot seller because of the fact that many people don’t have time to sit down and read, but do have time during their morning commutes to listen to a CD version of a book.

Software: DVDs and CDs

Another commonly sold digital product is that of software. Since the internet makes it easy to download software, many internet marketers think of this as being a good way to distribute their products to customers. However, some people are paranoid about losing a program due to viruses or spyware, and so they’d prefer to have a back-up. This back-up comes in the form of DVDs and CDs.

Turning software into a physical product is even easier than doing it with an eBook. All you’ll need is a CD or DVD burner and a labeler, as well as some cases. You might also consider coming up with a box design and packaging the product. For this, you may want to hire another business to do it for you. Whatever you end up doing, if you want this physical product to sell, you need to make sure it is as professional as possible. If it is, people will want to buy it.

Wondering What to Sell Online? Try Digital Products

If you’re getting started online, one your most pressing concerns is probably figuring out what to sell online. The Internet marketing world offers marketers many advantages and one of them is a wide selection of products and services to promote. But this advantage can also serve as confusion because it’s hard to make a firm decision on where to start.

Some options that you have available are to sell services, physical products, and digital products. Probably the best place to start is selling digital products. Digital products have high margins, can be delivered easily, and selling these products do not require much customer support. Here are some of the products that can be sold:

eBooks – eBooks are becoming one of the most sought after purchases online. People are always looking for information to solve their problems or help them with a task. In fact, Amazon.com, Barnes and Nobles, and even Apple are jumping on the bandwagon. They are selling eBooks in their stores with great success. Plus, both the Amazon’s Kindle and Apple’s iPad are fully backing eBooks.

The market is growing so fast that business analysts are predicting a multi-billion dollar market in a couple of years. This is no surprise as there is strong support from eBook readers, which are becoming one of the most popular consumer electronics being sold today.

Software Programs – The software market is also huge. Businesses are buying programs to help run their business, research markets, and increase productivity. Consumers are buying programs to organize their day, protect their computers from viruses, and create their own digital artwork.

There are many different software programs created for all kinds of tasks. This part of the digital product market has always been very popular and there are new programs coming out every day.

Membership sites – While not technically a digital “product”, membership sites that offer quality content to a specific niche market are becoming popular. There are membership sites that provide marketing advice, subscription to a monthly newsletter, access to private forums, and even access to qualified coaches for various topics.

The best part about promoting a membership site is that once you sell a customer once, you’ll be earning recurring sales from them month after month. You can even give prospects a trial membership and bill them after the trial period is over. This entices more people to join the membership site and is far more effective than marketing a one-time purchase.

The problem with digital products is that you have to go out and create your own. If you’re like most people you probably don’t have the expertise, skills, or time to create your own digital product. Fortunately, you don’t need to.

You can join affiliate networks that carry merchants that sell these types of products. All you have to do is promote the products and you’ll earn a commission when a sale is made. If you’re still wondering what to sell online, you can check out PayDotCom. The network has been in business for many years and has received praise from affiliates. This network caters to affiliates looking to promote digital products so if that describes you, sign up and see what the company has to offer.