Digital Product Creation: What to Include on Your Download Page

Most digital products need a download page of some sort. Whilst you can send things like PDFs as attachments to the thank you email. that doesn’t look too professional and runs the risk of the email getting filtered into the spam or junk folder which increases your support time and costs. Most of the time it’s best to send customers to a download page.

If you’re using WordPress then there are plugins that can help you to keep the page away from prying eyes or you can password protect it if you prefer. Although in my view that doesn’t much reduce any illicit sharing, the kind of people who do that just post the password along with the download link and you just bug your paying customers.

I think you should start your page with a simple “thank you for your purchase” message – it’s just polite!

Obviously you need to include the actual product on the download page.

Depending on what the digital product is, this could be a zip file that the customer downloads to their computer or links to pages on your site. It could also be a link to a PDF or video.

I prefer to set these links to open in a new window. It’s easy to do that in WordPress or even regular HTML and it means that people aren’t forever clicking the back button to get to the rest of the product they’ve just bought.

If the links open in a new window, I’ll explain that so that people aren’t confused.

Zip file downloads are very common now and I tend to just mention that Windows and Macs will almost always handle them automatically and that the only thing that’s important is to remember where the files are extracted to as that’s not always intuitive (or certainly isn’t in Windows!)

If your content is delivered online, you may need to consider using some kind of system to keep it all logical. The precise method you use will be dictated by the complexity or otherwise of your product but even for large projects my preference is a simple list with links to the relevant parts.

If you’ve got an upsell for your product it’s worth mentioning this again quite prominently on the download page.

A lot of people instinctively scroll to the bottom of each upsell page and click the “no thanks” link without pausing to find out what it is they are declining.

Your download page is your opportunity to sell the upsell again. In my experience, this can help sales of the upsell nicely.

The other thing that’s well worth including on your download page is a section of related offers.

Some people use a bulleted list of 2 or 3 products that work well with what the original purchase covers. Others include a bucket list of all their other products.

I’ve used both options on my download pages and both work so it’s worth experimenting.

If you haven’t got any other products of your own, you can still do this by offering carefully selected affiliate products.

And – since you’re selling to people who’ve trusted you enough to buy your digital product – they really do have to be carefully selected. At a minimum you should have seen the actual product and ideally you should have used it or the methods it teaches yourself. Your reputation could easily be damaged if you recommend trash and that’s not worth doing for the sake of a quick buck.

Where to Find Digital Products to Sell

Digital products are nice things to sell. There’s no shipping and handling. There may be the occasional refund but there are no customer returns to handle. And they offer very nice profit margins – partly because the cost of delivering them to the customer is near enough zero, so the only real cost to the producer is the payment to their credit card processor and a contribution to the website overhead.

You can find digital products that you can resell in lots of different places:

Amazon

Kindle books, MP3 downloads and even movies on demand are all digital products.

Amazon don’t pay much commission per sale and if you live in a State that they’ve decided not to allow affiliates in then you’re out of luck.

But so long as you qualify to be one of their partners then they are a good source of digital products.

The low commission is at least partially outweighed by the high brand awareness and trust. Plus Amazon are really good at upselling customers.

You can get a good idea of the quality of the products you recommend by checking Amazon’s reviews – it’s best to ignore reviews by people who aren’t verified purchasers, just in case they’ve been written by a jealous competitor.

ClickBank

This company have been selling digital products since 1998. Almost as long as the internet has been in existence.

At the time of writing, they had 10,652 digital products that you can sell as an affiliate at commissions of up to 75%.

Like Amazon, they handle the credit card side of things and they also distribute your commission.

Also like Amazon’s Kindle platform the quality of the products varies so it pays to get hold of a review copy before you trust the product to your list.

Once you’re established the better vendors will send you review copies but initially you may have to purchase a few products yourself. Which is actually quite a good idea as it means you can write from experience rather than simply regurgitating the sales page.

Affiliate products

These can be found on major networks such as Commission Junction and Tradedoubler. Or you can do a simple search for your chosen niche and the word affiliate.

Margins and payout policies vary – you’ll need to read the small print – and it’s best to choose programs that have been in existence for a number of years to maximise the chance of getting paid for your efforts.

Some programs pay out instantly but it’s more normal for there to be a delay before you get your commission.

This isn’t a slight on your character.

It’s because almost every digital product vendor offers a refund period and they need to protect themselves in case your customer asks for a refund or in case you inadvertently attract a scammer into your sales funnel.

Fortunately that doesn’t happen very often and the vast majority of sales are legitimate and you get paid a healthy commission as the person who introduced the purchaser.

How to Begin Creating Digital Products

Here’s a digital product creation tip.

As you know, a digital product is anything that can be downloaded on the web.

It can be written, audio, video, or any combination.

Digital products now account for literally billions of dollars in sales each year.

Let’s look at two methods of marketing digital products.

There is the direct digital sale. The customer orders, submits payment, the product is delivered when payment clears and you get paid.

The indirect marketing approach is a free product. These are most commonly newsletters, special reports, but now video is also being offered more frequently too.

In order to get this zero cost (don’t use that “F” word too often in your emails or it will look like s*p*a*m) digital whatever, the customer generally has to leave at least a first name and legit email address.

You may now make an immediate offer vie a web page or follow up later with an email offer.

Using autoresponders, shopping carts, etc., is not for this tip, but these are some of the tools for digital marketing.

Building your list through the latter method is the most important part of long term email marketing.

Those on my lists are there because of something that began with such an offer. If it didn’t have value or whatever was promised they would simply unsubscribe. However, I’ve have people who’ve been with me for years.

The process of designing a digital product and getting behind the scenes as it’s put together and marketed is coming soon.

In the meantime, here’s another idea that may inspire you. It’s bringing me names and email addresses from around the world.

I thought of this one Saturday morning. By Sunday it was a digital product. I originally offered it for $7.00 and had buyers right away.

Now I give it away free because I wanted to create a viral campaign to build my list. It’s an example of what you can do too. Just put on your thinking cap and create!

When you create a written product, you will want to turn it into a PDF file. Almost all computers have Acrobat Reader.

Microsoft Word has a PDF creator in its print command. You can also search online for, free pdf and find a myriad of listings.

If you need Adobe Acrobat Reader (or if you need to upgrade) you can download the FREE Reader software / upgrade by going to:

http://www.adobe.com/products/acrobat/readstep2.html

Watch for more digital product creation tips. They can literally catapult your online business and promotions to greater profits.

How to Sell Digital Products Online – Choose Payment and Delivery Services

Selling digital products online has become a comparatively easier task with the advent of online digital retailing. With this option, a seller can make use of convenient options like marketing of digital products, an online payment of digital products and also take advantages of a merchant based affiliate marketing program. A digital retailing system can ensure that a seller can get advantages of a complete affiliate marketing network with the right kind of website promotion about his products.

An affiliate marketing network can be a sure-shot way for a seller to sell his products because websites are created with the help of affiliates who can design effective websites with the help of professional SEO’s and content writers. Online digital selling has completely reached a new dimension with the help of affiliate marketing of digital products. Becoming a merchant in an affiliate marketing program can be very useful because the customers can directly make payments with the help of a credit card with the help of a Paypal payment method. With the simple click of a mouse, a customer can add any kind of product and make payment instantly with the help of a credit card.

A merchant in an affiliate marketing program can make use of things like a complete website promotion, membership in article directories and blogs and also he/she can make payments to the affiliates on the basis of a pay per click payment method. Merchants can entrust complete responsibility to an affiliate regarding his/her website maintenance and make payments on the behalf of the website traffic that he/she is able to get.

A merchant can also monitor the search engine rankings of his/her website and the customer response that his/her website is getting. The merchant can tack down the amount of popularity that his/her website has based on the ranking of his webpage on page rank software. Merchants and affiliates both can benefit with the help of an online affiliate program because the merchants can get hold of effective affiliates and the affiliates can get the most reliable merchants who make payments on time.

Find What Pay-Per-Click campaigns, Yahoo! Search Marketing and Google AdWords are the most effective ways in which merchants and affiliates can make sure that the
they are making use of the powerful favoured keywords used by the target audience. Merchants can get an idea about the most effective advertising sources like blogs and article directories which can ensure that their website gets the highest amount of customer traffic.

With the help of an online affiliate marketing network, merchants and affiliates can get an idea about the keywords that should be written on every web page. Even affiliates can be guaranteed the highest payments with the help of a merchant ranking system with the help of which can track down a customer’s past commission payment records. Merchants can also get an idea about the credibility of certain affiliates whether they can be used for advertising products or not, if not then they can ban such affiliates from their promotional lists.

An online affiliate marketing programme like Click2Sell.EU is a very easy system for merchants to sell their digital products online. All you have to do is just to have a digital product that you would like to sell, then make a sales page with all the information about your product. That’s all. Such system will handle all your work – your products will be delivered to the customer once they buy, you will accept payments instantly to your account and the best thing is that you will be able to run an affiliate program of your own and keep track of all your affiliate sales. Whenever you plan to sell your products online, make sure you use a great merchant system that will make your online business much easier.